{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY DEFICIENCY

{Hermès' Success Has Actually Been Driven by Deficiency

While the majority of deluxe brands drive exposure via social media sites advertising, celeb collaborations and fashion programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its major products haven't altered a lot in years; it does not have TikTok, and doesn't provide celebrities cos

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